The Human Touch Transfer Protocol
I’ve been watching this for several years (14). Long enough to decide to write a few mumbling sentences about it.
People eventually get in the way of actually getting things accomplished (an epiphany, I know!). People that are, frankly, quite intelligent. They’re keen enough to identify industry trends and sponge up the buzz words and phrases. They get hired. They become annoying.
For Example:
It has become effortless to identify one-self as a web marketer, designer or hybrid web services uber-genius. The ability to communicate, procure a smart phone, quickly responsd to inquiry, and boom! Web Wizard Certificate awarded.
There really is one vital issue. The sustainability of the Human Touch. So many people jump into the game seeing immediate opportunity that they fail to assess their own true sustainability and ability to deliver measured results, time and time again.
Clients don’t go away. Your ability to serve them usually does.
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